The FTC has responded favorably to copy test designs that use control groups to help distinguish prior knowledge from knowledge acquired as the direct result of advertising exposure.

Question

Quizplus · Accepted Answer

The statement accurately represents the FTC's stance on copy test designs that use control groups. The FTC has recognized the value of control groups in advertising research as a means of distinguishing the impact of advertising exposure from pre-existing knowledge or other factors.

The FTC Has Responded Favorably to Copy Test Designs That