________ allow advertisers to compare reactions to their test commercial to an objective,external criterion.
A)Paradigms
B)Calibration
C)Criteria
D)Norms
E)Research rules

Name: ________ allow advertisers to compare reactions to their test commercial to an objective,external criterion. A)Paradigms B)Calibration C)Criteria D)Norms E)Research rules
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Norms are established benchmarks or standards that allow advertisers to compare their test commercial reactions to an objective, external criterion.

________ Allow Advertisers to Compare Reactions to Their Test Commercial