How many of the criteria shown below are part of the FTC's determination of advertising deception?
- The ad makes a representation,has an omission,or uses a practice that is likely to mislead the consumer.
- The representation,omission,or practice is misleading when examined from the perspective of a reasonable consumer.
- The advertiser must admit that the advertisement has the potential to deceive.
A)0
B)1
C)2
D)3

Question

Quizplus · Accepted Answer

The two criteria that are part of the FTC's determination of advertising deception are the first two listed: the ad makes a representation, has an omission, or uses a practice that is likely to mislead the consumer, and the representation, omission, or practice is misleading when examined from the perspective of a reasonable consumer. The third criterion listed, that the advertiser must admit that the advertisement has the potential to deceive, is not necessarily required for the FTC to determine that an advertisement is deceptive.

How Many of the Criteria Shown Below Are Part of the FTC's