According to VALS,________ are motivated by ideals.They are conservative,conventional people with concrete beliefs based on traditional,established codes: family,religion,community,and the nation.Many express moral codes that are deeply rooted and literally interpreted.They follow established routines,organized in large part around home,family,community,and social or religious organizations to which they belong.As consumers,they are predictable; they choose familiar products and established brands.They favor American products and are generally loyal customers.
A)Believers
B)Makers
C)Strivers
D)Experiencers
E)Achievers

Question

Quizplus · Accepted Answer

Believers are the VALS group that is motivated by ideals and have conservative, traditional beliefs. They follow established routines and are loyal to familiar brands, making them predictable consumers.

According to VALS,________ Are Motivated by Ideals