________ segmentation is an analysis of people in terms of where they live.It accomplishes this analysis by dividing the United States into very small geographic areas and then describing the individuals who live in that area in terms of demographics,media usage,lifestyle choices,possessions,and purchase behaviors.The core premise of this segmentation is that similar people live in similar places,partake in similar activities,share common beliefs,and live similar lifestyles,in other words,that "birds of a feather flock together."
A)Urban
B)Geodemocratic
C)Neighborhood
D)Geodemographic

Question

Quizplus · Accepted Answer

This type of segmentation is called geodemographic segmentation which involves analyzing people based on where they live (geography) and their demographics, lifestyle choices, and purchase behaviors (demographics). It is based on the premise that people who live in the same area tend to have similar lifestyles and behaviors.

________ Segmentation Is an Analysis of People in Terms of Where