The data shown in the table below reports the attitudes of two groups of individuals toward Mustang.One group was exposed to Mustang advertising while the other was not.How many measures show a statistically significant impact of advertising exposure?
A)0
B)1
C)2
D)3

Question

The data shown in the table below reports the attitudes of two groups of individuals toward Mustang.One group was exposed to Mustang advertising while the other was not.How many measures show a statistically significant impact of advertising exposure? 
A)0 
B)1 
C)2 
D)3

Quizplus · Accepted Answer

To determine statistical significance, we need to look for measures with a p-value less than 0.05. From the table, we can see that two measures have a p-value less than 0.05: "Likelihood to consider Mustang for future purchase" and "Overall opinion of the Mustang." These two measures show a statistically significant impact of advertising exposure. Therefore, the answer is C)2.

The Data Shown in the Table Below Reports the Attitudes