You conduct a factorial research study which has two variables with two aspects of each variable.The variables and their aspects are: gender of spokesperson (male or female)and humor (present or absent).The goal of all four ads is to improve attitudes toward the brand,using the measure "How much do you agree or disagree with the statement: This is a brand for me" as the key measure.A five point-scale was used where higher scores indicate more agreement.
The data and results of the F-test are shown below.
$$\begin{array} { l r c }
\hline \text { Factors Evaluated } & \text { F } & \text { Level of Significance } ( { \alpha } ) \
\hline \text { Gender (Alone) } & 42.45 & .001 \
\text { Humor (Alone) } & .97 & .92 \
\text { Spokesperson X Humor interaction } & 1.02 & .85 \
\hline
\end{array}$$
Which of the following is the correct conclusion to draw from this data?
A)neither factor is significant,no interaction between factors
B)a male spokesperson is more effective versus a female,humor does not make a difference
C)a female spokesperson is more effective versus a male,humor does not make a differencce
D)types of spokesperson and humor both affect commercial effectiveness

Question

You conduct a factorial research study which has two variables with two aspects of each variable.The variables and their aspects are: gender of spokesperson (male or female)and humor (present or absent).The goal of all four ads is to improve attitudes toward the brand,using the measure "How much do you agree or disagree with the statement: This is a brand for me" as the key measure.A five point-scale was used where higher scores indicate more agreement.
The data and results of the F-test are shown below. 
$$\begin{array} { l r c } 
\hline \text { Factors Evaluated } & \text { F } & \text { Level of Significance } ( { \alpha } ) \
\hline \text { Gender (Alone) } & 42.45 & .001 \
\text { Humor (Alone) } & .97 & .92 \
\text { Spokesperson X Humor interaction } & 1.02 & .85 \
\hline
\end{array}$$
Which of the following is the correct conclusion to draw from this data?
A)neither factor is significant,no interaction between factors 
B)a male spokesperson is more effective versus a female,humor does not make a difference 
C)a female spokesperson is more effective versus a male,humor does not make a differencce 
D)types of spokesperson and humor both affect commercial effectiveness

Quizplus · Accepted Answer

The Answer of You conduct a factorial research study which has two variables with two aspects of each variable.The variables and their aspects are: gender of spokesperson (male or female)and humor (present or absent).The goal of all four ads is to improve attitudes toward the brand,using the measure "How much do you agree or disagree with the statement: This is a brand for me" as the key measure.A five point-scale was used where higher scores indicate more agreement.
The data and results of the F-test are shown below. 
$$\begin{array} { l r c } 
\hline \text { Factors Evaluated } & \text { F } & \text { Level of Significance } ( { \alpha } ) \
\hline \text { Gender (Alone) } & 42.45 & .001 \
\text { Humor (Alone) } & .97 & .92 \
\text { Spokesperson X Humor interaction } & 1.02 & .85 \
\hline
\end{array}$$
Which of the following is the correct conclusion to draw from this data?
A)neither factor is significant,no interaction between factors 
B)a male spokesperson is more effective versus a female,humor does not make a difference 
C)a female spokesperson is more effective versus a male,humor does not make a differencce 
D)types of spokesperson and humor both affect commercial effectiveness

You Conduct a Factorial Research Study Which Has Two Variables