The correlation between "commercial relevance" and "message importance" is +.63.This means that ratings of commercial relevance and message importance rise or fall together,as one increases (or decreases)so does the other.

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A correlation coefficient of +0.63 indicates a positive relationship between variables. In this case, it means that as ratings of commercial relevance increase or decrease, so do ratings of message importance, and this relationship is moderate in strength.

The Correlation Between "Commercial Relevance" and "Message Importance" Is