A correlation coefficient between "commercial believability" and "brand purchase intent" is +1.This means that high ratings of commercial believability cause increased purchase intent.

Question

Quizplus · Accepted Answer

A correlation coefficient of +1 indicates a perfect positive relationship between commercial believability and brand purchase intent, meaning they move together in the same direction. However, correlation does not imply causation; it does not prove that high ratings of commercial believability cause increased purchase intent.

A Correlation Coefficient Between "Commercial Believability" and "Brand Purchase Intent