Your client comes to you and says: "We need research to determine changes in consumers' attitudes toward our brand and our three primary competitors." The first question you should ask the client is:
A)Who are your three primary competitors?
B)How long do we have to collect this information?
C)How is this information going to be used?
D)What is the budget?
E)Who do you think is the best person to plan the research?

Question

Quizplus · Accepted Answer

It is important to understand how the information will be used in order to design a research plan that meets the client's needs. This information will guide the selection of data collection methods and analysis techniques, and will help to identify the most important aspects of the research to focus on.

Your Client Comes to You and Says: "We Need Research