All primary research is quantitative.

Question

Quizplus · Accepted Answer

Primary research can be either quantitative or qualitative, depending on the research objectives and methods used to collect and analyze data. Quantitative research uses numerical data that can be quantified and analyzed statistically, while qualitative research uses non-numerical data such as interviews, focus groups, observations, and open-ended survey questions to gain insights into people's experiences, attitudes, opinions, and emotions.

All Primary Research Is Quantitative