Research played only a limited role in the development of the VERB campaign.

Name: Research played only a limited role in the development of the VERB campaign.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

The VERB campaign was heavily researched in order to develop effective messaging and strategies for promoting physical activity among children. The campaign was based on extensive formative research with the target audience and was evaluated through a comprehensive national study.

Research Played Only a Limited Role in the Development of the VERB