Selecting particular segments of a population of customers to serve is called ________.
A) process reengineering
B) brand synchronizing
C) mass customizing
D) target marketing
E) market positioning

Question

Quizplus · Accepted Answer

Selecting particular segments of a population of customers to serve is called target marketing. Process reengineering refers to redesigning business processes for improved efficiency and effectiveness. Brand synchronizing refers to aligning all aspects of a brand's identity for consistency. Mass customizing refers to producing goods and services to meet the individual needs and preferences of customers. Market positioning refers to creating a distinct image and identity for a product or brand in the minds of consumers.

Selecting Particular Segments of a Population of Customers to Serve