GT Grand,a manufacturer of ultra-luxury cars,supplies customized vehicles based on the specific demands of customers in affluent market segments.The company's approach is most likely referred to as ________.
A) mass distribution
B) cost leadership
C) consumer-generated marketing
D) target marketing
E) undifferentiated marketing

Question

Quizplus · Accepted Answer

GT Grand's approach is clearly focused on catering to the needs and wants of specific market segments, rather than trying to appeal to everyone. This is known as target marketing.

GT Grand,a Manufacturer of Ultra-Luxury Cars,supplies Customized Vehicles Based on the Specific