The selling concept is typically practiced with ________.
A) industrial products
B) unsought goods
C) specialty products
D) convenience products
E) essential goods

Question

Quizplus · Accepted Answer

The selling concept is typically used for unsought goods that customers do not yet want or do not know they want. These products often require a significant marketing push to create demand, such as life insurance, cemetery plots, or other products that people generally do not think about until they are faced with a difficult situation.

The Selling Concept Is Typically Practiced with ________