A consumer who is potentially profitable but shifts loyalty toward better deals is referred to as a ________.
A) true friend
B) butterfly
C) stranger
D) barnacle
E) true believer

Question

Quizplus · Accepted Answer

A consumer who is potentially profitable but shifts loyalty toward better deals is called a butterfly customer. They are interested in exploring new options rather than sticking to one option for a long time.

A Consumer Who Is Potentially Profitable but Shifts Loyalty Toward