Ellis,a marketing manager at a regional chain restaurant,has decided to create a contest asking the public to create commercials for the restaurant.Winning entries will be posted on the organization's home page.Ellis' plan is an example of ________.
A) consumer-generated marketing
B) frequency marketing
C) customer-club marketing
D) sustainable marketing
E) multi-level marketing

Question

Quizplus · Accepted Answer

Ellis' plan is an example of consumer-generated marketing, where the public is invited to create content for the organization to be used in marketing efforts.

Ellis,a Marketing Manager at a Regional Chain Restaurant,has Decided to Create