At Ken's boutique,the policy statement posted in the reception states: "Without our customers,we don't exist." Ken and his staff aim to delight each customer and they are quick to offer discounts or extra services whenever a customer is anything less than satisfied.Instead of focusing on individual transactions,Ken and his staff are putting a priority on ________.
A) decreasing customer-perceived value
B) managing partner relationships
C) attracting "butterflies"
D) converting "strangers" into "butterflies"
E) capturing customer lifetime value

Question

Quizplus · Accepted Answer

The policy statement and the actions of Ken and his staff suggest that they are focusing on capturing customer lifetime value. They prioritize customer satisfaction and are willing to offer discounts or extra services to retain customers. This indicates a long-term approach to customer relationships rather than focusing on individual transactions.

At Ken's Boutique,the Policy Statement Posted in the Reception States