The state department of health has allotted a significant amount of money for an advertising campaign that emphasizes the ill effects of smoking and spans radio,print,television,and online media.This is an example of ________ marketing.
A) ambush
B) social
C) for-profit
D) consumer-generated
E) multi-level

Question

Quizplus · Accepted Answer

This is an example of social marketing, which aims to change public behavior for the benefit of individuals and society as a whole, in this case by discouraging smoking.

The State Department of Health Has Allotted a Significant Amount