________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.
A) Vertical
B) Selective
C) Horizontal
D) Comprehensive
E) Inclusive

Question

Quizplus · Accepted Answer

Selective distribution allows producers to have good market coverage by selecting a limited number of intermediaries to distribute their products. This gives them more control over their distribution channels and reduces costs compared to intensive distribution, while still reaching a significant portion of the market. Vertical distribution involves controlling all stages of the distribution process, while horizontal distribution involves partnering with competitors to reach a wider market. Comprehensive and inclusive distribution are not commonly used distribution strategies.

________ Distribution Gives Producers Good Market Coverage with More Control