Which of the following is true of an intensive distribution strategy?
A) It gives sole rights to select dealers in a given area.
B) It strives to make products available where and when consumers want them.
C) Compared with other distribution strategies, it uses the least number of intermediaries to sell products.
D) Compared with other distribution strategies, it provides the best support for dealers of luxury products.
E) It discards traditional intermediaries and uses direct marketing to reach customers.

Question

Quizplus · Accepted Answer

An intensive distribution strategy aims to make products available where and when consumers want them, by using a large number of intermediaries to sell products. The strategy is often used for fast-moving consumer goods, where availability and convenience are key factors in purchase decisions. Options A, C, D, and E do not accurately describe an intensive distribution strategy.

Which of the Following Is True of an Intensive Distribution