Producers of convenience products and common raw materials typically seek ________ distribution - a strategy in which they stock their products in as many outlets as possible
A) selective
B) exclusive
C) intensive
D) exponential
E) comprehensive

Question

Quizplus · Accepted Answer

Producers of convenience products and common raw materials typically seek intensive distribution, as they want their products to be easily available to consumers in as many outlets as possible. Selective distribution would limit the number of outlets, while exclusive distribution would limit the number of products. Exponential and comprehensive are not distribution strategies commonly used in marketing.

Producers of Convenience Products and Common Raw Materials Typically Seek