Vertical conflicts in distribution channels are conflicts that occur between ________.
A) same levels in the same channel
B) different levels of the same channel
C) same levels of different channels
D) different levels of different channels
E) retailers and customers

Question

Quizplus · Accepted Answer

Vertical conflicts occur between different levels of the same channel, such as between manufacturers and wholesalers, or between wholesalers and retailers. The other options describe different types of conflicts that could occur in distribution channels but not specifically vertical conflicts.

Vertical Conflicts in Distribution Channels Are Conflicts That Occur Between