Integrating the entire distribution chain - from its own design and manufacturing operations to distribution through its own managed stores - has turned Spanish clothing chain Zara into the world's fastest-growing fast-fashion retailer. This is an example of a(n)________ marketing system.
A) contractual vertical
B) corporate vertical
C) administered vertical
D) horizontal
E) direct

Question

Quizplus · Accepted Answer

Zara's integration of the entire distribution chain, from design to manufacturing to distribution through its own stores, is an example of a corporate vertical marketing system. In this system, a single company controls multiple levels of the distribution chain, allowing for efficient coordination and maximizing control over the brand.

Integrating the Entire Distribution Chain - from Its Own Design