Which type of channel arrangement is a retailer like Home Depot likely to follow?
A) administered vertical marketing system
B) horizontal marketing system
C) contractual vertical marketing system
D) corporate vertical marketing system
E) direct marketing system

Question

Quizplus · Accepted Answer

Home Depot is likely to follow an administered vertical marketing system because it has significant power and influence over its suppliers, allowing it to dictate terms and conditions without the need for formal ownership or contractual relationships.

Which Type of Channel Arrangement Is a Retailer Like Home