A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n)________.
A) corporate vertical marketing system
B) contractual vertical marketing system
C) direct marketing system
D) horizontal marketing system
E) administered vertical marketing system

Question

Quizplus · Accepted Answer

A horizontal marketing system involves two or more companies at the same level joining together to pursue a new marketing opportunity. This can be seen when two or more companies collaborate to offer a product or service that neither could offer on its own. The other choices do not accurately describe this type of channel arrangement.

A Channel Arrangement in Which Two or More Companies at One