________ distribution typically allows manufacturers to develop good working relationships with intermediaries and expect a better-than-average selling effort. It also gives producers good market coverage with more control and less cost than intensive distribution.
A) Vertical
B) Selective
C) Horizontal
D) Comprehensive
E) Inclusive

Question

Quizplus · Accepted Answer

Selective distribution allows manufacturers to carefully select and work with a limited number of intermediaries, which can lead to better relationships and a more effective selling effort. It also allows for good market coverage but with greater control and lower cost compared to intensive distribution. Vertical distribution involves a single channel at different levels, horizontal distribution involves multiple channels at the same level, comprehensive distribution involves using all available channels, and inclusive distribution involves reaching all potential customers regardless of location or accessibility.

________ Distribution Typically Allows Manufacturers to Develop Good Working Relationships