Which term refers to a wholesaler-sponsored group of independent retailers that engages in group buying and common merchandising?
A) factory outlet mall
B) retailer cooperative
C) corporate chain
D) warehouse club
E) voluntary chain

Question

Quizplus · Accepted Answer

A voluntary chain is a group of independent retailers co-owned and supported by a wholesaler who uses the chain to coordinate purchasing and merchandising efforts. This helps the independent retailers to lower their costs and compete with larger retailers.

Which Term Refers to a Wholesaler-Sponsored Group of Independent Retailers