Which of the following is a disadvantage of standardization of advertising messages?
A) It gives rise to higher advertising costs.
B) It complicates the advertising process.
C) It is less responsive to local market needs.
D) It tends to suffer from poor coordination.
E) It gives rise to inconsistent messages.

Question

Quizplus · Accepted Answer

Standardization of advertising messages may not be responsive to the specific needs and preferences of a local market, which could result in less effective advertising campaigns.

Which of the Following Is a Disadvantage of Standardization of Advertising