What is the primary disadvantage of outdoor advertising?
A) It provides low flexibility.
B) It permits low repeat exposure.
C) It provides poor positional selectivity.
D) It provides little audience selectivity.
E) It has high message competition.

Question

Quizplus · Accepted Answer

The primary disadvantage of outdoor advertising is that it provides little audience selectivity. Unlike other forms of advertising, outdoor ads are not targeted towards a specific demographic or geographic location, and thus have a lower chance of reaching their intended audience. This can result in a lower return on investment for advertisers.

What Is the Primary Disadvantage of Outdoor Advertising