How has the Internet most likely affected direct marketing?

Question

Quizplus · Accepted Answer

The Internet has made it easier for direct marketers to reach a larger audience, leading to an increase in expenditures on direct marketing. Digital marketing channels such as email marketing, social media advertising, and pay-per-click advertising have become integral to most direct marketing campaigns.

Additionally, the Internet has allowed for more targeted and personalized direct marketing efforts, resulting in higher conversion rates and customer satisfaction. Therefore, direct marketing expenditures are likely to continue to increase with the growth of the Internet and digital marketing channels.

How Has the Internet Most Likely Affected Direct Marketing