The growth of the Internet caused many traditional companies to ________ in response to customer demands and a changing marketplace.

Question

Quizplus · Accepted Answer

The growth of the internet created a new market for customers and generated significant changes in traditional buying and selling behavior. Companies had to respond to these changes, and multichannel marketing was one effective way to do so. This approach allowed companies to interact with customers across a variety of channels or touchpoints, including online, in-store, email, and mobile, to respond to customer needs and foster customer loyalty.

The Growth of the Internet Caused Many Traditional Companies to ________