The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.

Question

Quizplus · Accepted Answer

Sustainable marketing concept emphasizes on the overall sustainability of the marketing system as a whole. It takes into account the three pillars of sustainability - economic, social, and environmental. The aim is to create value for customers while also ensuring that the company operates in an environmentally and socially responsible manner, thereby supporting the long-term performance of the marketing system. The other concepts like selling, global marketing, differential marketing, and marketing are focused on short-term gains rather than long-term sustainability.

The ________ Concept Holds That a Company's Marketing Should Support