Ingenious Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.Which of the following does Ingenious Group most likely practice?
A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) affiliate marketing
E) innovative marketing

Question

Quizplus · Accepted Answer

Ingenious Group practices consumer-oriented marketing, which focuses on understanding and addressing the needs of a specific group of buyers. This approach puts the customer at the center of marketing activities and aims to create value for them.

Ingenious Group Views and Organizes Its Marketing Activities from the Viewpoint