Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?
A) sense-of-mission marketing
B) innovative marketing
C) customer value marketing
D) consumerist marketing
E) differential marketing

Question

Quizplus · Accepted Answer

Customer value marketing focuses on creating value for customers, which in turn builds long-term loyalty and relationships.

Which Sustainable Marketing Principle Emphasizes Building Long-Run Consumer Loyalty and Relationships