Which of the following best describes product positioning?
A) differentiating a market offering to create superior customer value
B) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
C) identifying consumer needs and creating a product to meet those needs
D) evaluating each market segment's attractiveness and selecting one or more segments to enter
E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors

Question

Quizplus · Accepted Answer

Product positioning involves arranging a product to occupy a distinct and desirable place in the minds of target consumers relative to competing products. This helps to differentiate the product and create a competitive advantage.

Which of the Following Best Describes Product Positioning