The Four Ps concept takes into consideration the seller's view of the market.

Name: The Four Ps concept takes into consideration the seller's view of the market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Four Ps (product, price, promotion, and place) are marketing elements that are designed to address customer needs and wants. However, the marketer's objective is to understand the market in order to develop a marketing mix that will effectively satisfy customers, and therefore, the Four Ps still consider the seller's view of the market.

The Four Ps Concept Takes into Consideration the Seller's View