Which of the following changes most likely forced marketers to shift to value marketing after the Great Recession of 2008/2009?
A) a decrease in customer spending in all product categories
B) an increase in the prices of products
C) an increase in the purchasing power of consumers
D) a decrease in the emphasis placed by customers on product quality
E) an increase in the demand for luxury products

Question

Quizplus · Accepted Answer

The decrease in customer spending in all product categories during the Great Recession likely forced marketers to shift to value marketing, as consumers became more focused on getting the most for their money.

Which of the Following Changes Most Likely Forced Marketers to Shift