An ethical concern about companies that use online marketing techniques and involve consumer information in the process is that these companies ________.
A) fail to provide value-priced products for online customers
B) track, share, and misuse browsing details of unknowing customers
C) provide too many alternative products online which confuse customers
D) rarely follow the marketing orientation when devising promotional offers online
E) fail to reach their target customers through online marketing

Question

Quizplus · Accepted Answer

The ethical concern is regarding the tracking, sharing, and misuse of browsing details of unknowing customers. This violates the privacy and trust of the customers and is considered unethical. The other options do not address this concern.

An Ethical Concern About Companies That Use Online Marketing Techniques