Effective marketing managers take a reactive rather than a proactive approach to the marketing environment.

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Effective marketing managers take a proactive approach to the marketing environment. They constantly monitor changes, trends, and consumer behavior in order to adapt their strategies accordingly and stay ahead of competitors. Reactive approach involves responding to changes after they have already occurred, which can be less effective in today's fast-paced and dynamic marketplace.

Effective Marketing Managers Take a Reactive Rather Than a Proactive