________ refers to the practice of including ethnic themes within a company's mainstream marketing.
A) Cross-cultural marketing
B) Buzz marketing
C) Viral marketing
D) Guerilla marketing
E) Cause marketing

Question

Quizplus · Accepted Answer

Cross-cultural marketing refers to the practice of including ethnic themes within a company's mainstream marketing. This strategy is used to reach diverse audiences and demonstrate cultural sensitivity and understanding. It involves tailoring marketing messages and advertising campaigns to appeal to specific cultural groups, taking into account their norms, values, and beliefs.

________ Refers to the Practice of Including Ethnic Themes Within