A marketing firm has been assigned the task of watching trends in personal income,savings,and interest rates.The marketing firm is most likely gathering information about consumers' ________.
A) social network usage rates
B) economic situations
C) occupational needs
D) purchasing perceptions
E) brand affiliations

Question

Quizplus · Accepted Answer

Personal income, savings, and interest rates are all economic factors that affect consumers' purchasing power and ability to spend. Therefore, the marketing firm is likely gathering information about consumers' economic situations.

A Marketing Firm Has Been Assigned the Task of Watching