Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a company's products?
A) social marketing
B) traditional marketing
C) buzz marketing
D) direct marketing
E) values marketing

Question

Quizplus · Accepted Answer

This is referring to buzz marketing, which involves creating a buzz or hype around a product or brand through word-of-mouth marketing. Creating opinion leaders as brand ambassadors is a common tactic in buzz marketing.

Which of the Following Types of Marketing Involves Creating Opinion