Opinion leaders are also known as ________.
A) lagging adopters
B) leading adopters
C) early mainstream adopters
D) late mainstream adopters
E) barnacles

Question

Quizplus · Accepted Answer

Opinion leaders are individuals who are seen as experts in a particular field or who have a significant impact on the opinions and behaviors of others. They are often the first to adopt new ideas and products, making them leading adopters, rather than lagging or late mainstream adopters. They are not necessarily early mainstream adopters, as they may not represent the average consumer. Barnacles refer to consumers who are slow to adopt new products and stick with what they know.

Opinion Leaders Are Also Known as ________