A buyer and seller are less dependent on each other in a business buying process than in a consumer buying process.

Name: A buyer and seller are less dependent on each other in a business buying process than in a consumer buying process.
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Question

Quizplus · Accepted Answer

In a business buying process, the buyer and seller often have a more interdependent relationship due to the complexity, volume, and long-term nature of transactions compared to consumer buying processes.

A Buyer and Seller Are Less Dependent on Each Other