At one time,Miller Beer was known as the "champagne of bottled beer." It was targeted at an elite class of customers.Later,to increase sales,Miller was repositioned to attract members of the working,middle-class.What is this segmentation method called?
A) user status
B) usage rate
C) benefit
D) behavioral
E) psychographic

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market into different segments based on social class, lifestyle, or personality characteristics. Miller Beer was repositioned from targeting an elite class to the working, middle-class, which reflects a change in the social class aspect of psychographic segmentation.

At One Time,Miller Beer Was Known as the "Champagne of Bottled