Which type of market segmentation is generally used by marketers who sell products for the affluent segments of a population?
A) usage rate
B) occasion
C) income
D) benefits sought
E) gender

Question

Quizplus · Accepted Answer

Income segmentation is generally used by marketers who sell products for the affluent segments of a population. This is because affluent customers have higher purchasing power and are willing to pay a premium for high-quality products and services. Other forms of segmentation, such as usage rate or occasion, would not be as effective in targeting this demographic.

Which Type of Market Segmentation Is Generally Used by Marketers