Senz,an automobile manufacturer,produces low-end vehicles that are targeted toward lower-income consumer groups.Senz most likely segments the consumer market based on ________ variables.
A) demographic
B) psychographic
C) universal
D) geographic
E) behavioral

Question

Quizplus · Accepted Answer

Senz is targeting a specific income group, which is a demographic variable. Demographic segmentation divides the market based on age, income, education, gender, and other similar variables.

Senz,an Automobile Manufacturer,produces Low-End Vehicles That Are Targeted Toward Lower-Income