Which of the following is true of product positioning?
A) A product's position is defined by the number of competitors in a market.
B) Product positioning has little influence on the design of marketing mixes.
C) Consumers generally reevaluate products every time they make a buying decision.
D) To simplify the buying process, consumers are likely to position products in their minds.
E) Consumers cannot position products without the help of marketers.

Question

Quizplus · Accepted Answer

Product positioning refers to how consumers perceive a product in relation to other products in the market. To simplify the buying process, consumers are likely to position products in their minds. This helps them make buying decisions more quickly and easily. A product's position is not solely defined by the number of competitors in a market and product positioning can greatly influence the design of marketing mixes. Consumers may reevaluate products, but this is not always the case. While marketers can influence product positioning, consumers are also capable of positioning products on their own.

Which of the Following Is True of Product Positioning