When developing a new product,concept testing should ideally be followed by marketing strategy development.

Question

Quizplus · Accepted Answer

Concept testing is a preliminary step to validate the potential appeal and success of a new product concept among the target audience. Marketing strategy development comes after concept testing to create a plan for promoting and distributing the product to the target market. Hence, ideally, marketing strategy development should follow concept testing.

When Developing a New Product,concept Testing Should Ideally Be Followed